Whispering Beard Music Festival


Design: Activation, Branding, Environmental

The Project

Whispering Beard was born in a little town called Friendship, Indiana. Since its inaugural weekend in 2012, The Beard has continued to delight festival-goers with a charming music atmosphere that's missing from many ultra-festivals today. They came to the BLDG Refuge to create a new identity for the festival as it moved to Cincinnati for the first time.

The Design

Using plenty of texture and whimsy that keeps its look playfully rough around the edges, the logo and identity for Whispering Beard is warm and inviting to match the festival atmosphere itself. The hand-drawn logo by Zach Evans is a literal whispering beard, and was inspired by classic folklore. The BLDG Refuge created everything from the design files to the hand-painted wayfinding signage featured at the festival.