VisitLEX

Design: Activation, Branding

Team Members

From athletics to education to horses, business and bourbon, Lexington has emerged as the iconic center for all things distinctly Kentucky. Though once recognized solely as the “Horse Capital of the World,” it has evolved into an eclectic destination that truly offers something new at every turn. We teamed up with the Lexington Convention and Visitor’s Bureau to find new ways to capitalize on this great city’s iconic identity.