The Gruff

Design: Branding, Environmental

Create a brand identity for the next great pizzeria and delicatessen in Covington, Kentucky. Establish an experience for restaurant goers that’s memorable, approachable and fun.

The Gruff Restaurant honors the “Three Billy Goats Gruff” folktale and tells of the tale of hunger, ambition, and creativity. These three billy goats and their story live on at "The Gruff", a pizza, deli and gourmet grocery that represents the greener side of the bridge, serving up all the freshness and quality you crave. Several murals designed and installed across the restaurant’s interior and exterior brings this classic tale to life.