Luminaut

2018

Design: Activation, Branding, Digital, Environmental

The Project

After almost 40 years in business, ArchitectsPlus was looking for a brand and identity that was as inspirational as the work they did every day. They came to BLDG to rebuild their brand from the ground up.

The Design

We began by creating a new name, Luminaut, that drew from the firm’s enlightened expertise, positive energy and vibrant culture. Along with a fresh logo and tagline, we created a contemporary visual system that extends to Luminaut’s new website, office space and business collateral. The new brand identity positions Luminaut as passionate problem solvers, and lights the way for the brand’s bright future.