For the last 15 years, the LIVESTRONG Foundation has made the lives of people affected by cancer their priority, fighting with them to overcome the odds, the expectations and the disease. We were selected to create the organization’s 2012 annual report which would be used to showcase their impact and efforts in a new way.
We designed an annual report that visually communicates the complex layers of dealing with cancer. The visual story we created captures the emotional journey from diagnosis to treatment to friends and family support and LIVESTRONG‘s assistance.
Varied textures and patterns layered with complex questions and medical jargon signify the support as well as the uncertainties present throughout an experience that is often overwhelming.
A wash of yellow evokes a sense of optimism and connects to LIVESTRONG and their mission to instill strength, hope and guidance to both cancer patients and survivors.
Reaching beyond the physical book, we developed a responsive website to translate the visual concept into the digital space, including videos that were specifically created for the report.
After winning three design awards in Cincinnati for Best Annual Report, Best Digital Campaign and the Judge’s Choice, BLDG earned a National Addy at the 2014 American Advertising Awards.