The Project
For the last 15 years, the LIVESTRONG Foundation has made the lives of people affected by cancer their priority, fighting with them to overcome the odds, the expectations and the disease. We were selected to create the organization’s 2012 annual report which would be used to showcase their impact and efforts in a new way.
The Design
We designed an annual report that visually communicates the complex layers of dealing with cancer. The visual story we created captures the emotional journey from diagnosis to treatment to friends and family support and LIVESTRONG‘s assistance.