The "LOVE THE COV" mural was initially created to help Kroger reinvigorate their Covington location utilizing a design strategy and curated art experience.
The Kroger Company was looking for an innovative process to connect with communities and reimagine the exterior shopping experience for urban locations across the country. The process needed to engage specific categories of stakeholders, achieve scale and reflect various regional geographies of the corporation.
The final size of the mural was 24' high by over 220' long.
