Design: Activation, Environmental

The Project

KITH is a multi-faceted modern retailer specializing in streetwear for an urban lifestyle. Known for their unique eye for art and fashion, the brand tagged BLDG to help promote the re-release of the Adidas adizero shoe at their locations in Miami, SoHo and Brooklyn.

The Design

The concept was born when we discovered the impressive pedigree of the adizero: a world marathon record holder with 86 marathon wins and 7 world records. We designed store wraps, environmental graphics and signage that told the story of the sneaker’s legacy and highlighted the shoe’s momentous feats. Customers flocked, making the launch yet another historic moment in the life of the legendary adizero.