Horse Country


Design: Activation, Branding

Horse Country is a collection of equine evangelists dedicated to sharing the passion and purpose that built the Bluegrass. As stewards of the land and ambassadors of history, Horse Country members sought to connect folks to the tales of Kentucky’s storied past, but needed a defined identity to rally behind.

BLDG created a cohesive story that connected the stables, farms, tracks and more that make Horse Country unique and necessary to visit. We drew from generations of tradition to develop a brand identity steeped in heritage – but modern enough to breed legendary experiences for generations to come.