GBBN came to BLDG in the midst of a transformation. As they redefined their values and established goals for the future, they asked us to give a voice and look to their vision – one that united their many personalities and offices. We approached the project in three phases: Research & Strategy, Design Development and Brand Activation. Our mission was to create a message and visual identity that positioned them as creators, creatives and visionaries.
Their new identity came to life with a website redesign and a striking new logo that captured their dynamic approach and creative impact. The brand was launched with a strategic activation campaign and engagement tactics, and has been embraced in their offices around the world.