Design: Activation, Branding, Campaign

The Project

The Cincinnati Riding or Walking Network (CROWN) is a vision for a 104-mile active transportation network connected by a 30 mile separated trail loop around Cincinnati’s urban core. Once completed, CROWN will make active transportation options easy, while providing longterm goals of improving public health, protecting the environment and promoting social equity. BLDG was tasked with creating a brand identity and visual story that would help the city of Cincinnati and area of Northern Kentucky rally behind the cause.

The Design

We created an identity that promotes CROWN as a catalyst for building an active living culture in the Queen City. An actual crown is shaped out of people in motion, directional cues and other elements that speak to connectivity and accessibility that CROWN promises as part of transforming our transportation. The design has evolved into t-shirts, pamphlets, maps and more.