B-Line

2018

Design: Activation, Branding, Digital

The Project

The B-Line is a collection of bars, distilleries, restaurants and distributors on a mission to guide spirited sippers along the northern border of the Bourbon State. They needed an identity that tapped into the history of bourbon in the area, but differentiated itself enough from its sister to the South.

The Design

BLDG created an inclusive brand identity that invites everyone, from amateurs to experts, to find their sipping point. Through a website, billboard advertising, wayfinding signage, social media filters and more, The B-Line has established itself as a modern-era bourbon experience that’s uniquely Northern Kentucky.

Mouth-watering imagery of carefully crafted beverages reflects the deep respect for the holy spirit of bourbon. These mini bourbon shrines showcase the passion and expertise of local distillers and bourbon mixologists.