Design: Branding, Digital

The Project

The Appalachian Impact Fund (AIF) is a social impact investment fund headquartered in Southeastern Kentucky. The fund's mission is to advance opportunities and build economic sustainability in the five counties it serves. By bringing investment, people, and resources to the area, the AIF seeks to restore economic vibrancy to the area.

The Design

The AIF described itself as a "beacon" for the area: an attracting force that calls positivity to the area. We created a logo and identity that had a pulsing quality to it to signify that activity and progress. Leveraging their mantra of "belief is in our nature," the identity for AIF is focused on the people and stories that are driving economic and spiritual recovery in the area.