Design: Branding, Digital, Environmental, Naming

The Project

The 18-floor building on 1010 Walnut Street in Cincinnati is a blend of modern design and construction with ideal location. Tenants of the building include a Kroger Marketplace, a parking garage owned by 3CDC, and the apartments at the top owned by Rookwood Properties. Rookwood properties came to us because they wanted a name and visual identity that helped them stand out from their neighbors, but still felt connected to the vibrant downtown world below them.

The Design

The solution was 1010 ON THE RHINE: living spaces inspired by the joys of life. The brand itself is playful, adaptable, and feels alive. The design system enables 1010 to feature everything from the happenings around town to the building amenities with a unique cast of characters. Outside of simply naming the apartments, we took the opportunity to name a brand new neighborhood on Cincinnati's Central Parkway "On The Rhine." The On The Rhine name has already caught on, as Kroger On The Rhine opened in September 2019, with more businesses and restaurants adopting the name coming soon.